About CastLogic
Founded in 2023 by former Google and Netflix executives, CastLogic emerged from a simple observation: Connected TV advertising was broken.
Traditional platforms treated CTV like display advertising with a bigger screen. But Connected TV is fundamentally different - it's lean-back, high-attention, and requires sophisticated attribution to measure true impact. We built CastLogic to bridge that gap.
Our Mission
To democratize AI-powered CTV advertising for performance marketers who demand precision, transparency, and results. We believe every brand should have access to the same advanced targeting and measurement capabilities that only the largest advertisers could afford.
The Team
Sarah Chen
CEO & Co-founder
Former Head of CTV at Google, where she led the team that scaled YouTube TV advertising to $2B+ annually. Stanford MBA, 8 years in ad tech.
Marcus Rodriguez
CTO & Co-founder
Former ML Lead at Netflix, where he built the recommendation systems that power content discovery. MIT PhD, 10 years in machine learning and data science.
Funding & Investors
Series A: $12M led by Andreessen Horowitz with participation from GV (Google Ventures) and strategic investors from the advertising ecosystem.
Our investors include former executives from Google, The Trade Desk, Amazon DSP, and Roku, bringing deep domain expertise to guide our product development.
Why Now?
CTV ad spend in 2024
Annual growth rate
Of TV viewing is now streaming