The Rise of AI in CTV Advertising
How machine learning is transforming Connected TV campaign optimization and audience targeting.
May 15, 2025CastLogic Blog
Insights on the future of Connected TV advertising
Attribution in the Streaming Era
Why traditional attribution models fail for CTV and what performance marketers need instead.
June 10, 2025CTV vs Linear: The Data Story
Performance comparison between Connected TV and traditional linear advertising campaigns.
June 5, 2025